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HACTL
Story about Hong Kong Air Cargo Terminal

Details that address staff’s needs
Achieving uniformity, meeting the practical needs of various staff and their departments, and also preserving the company’s brand, have been the key objectives of the project since its inception in late 2021. The resulting design of the uniforms is accordingly unified, practical and recognisable.
Lo Sing-chin (Sing), the fashion designer who has been leading the whole project, recalls his first step — joining Hactl’s Joint Consultative Committee meeting, and listening to the staff’s feedback on the uniform’s initial design.
“Around twenty members attended. Everyone was eager to speak and share their opinion. The atmosphere was amazing.” The meeting left a strong impression on Sing: “The design of a uniform usually falls under the direct control of a single department. For instance, the marketing department will come up with ideas based on the brand’s existing image, but will rarely seek opinions from frontline colleagues.”
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