Design is a dialogue between Environment, People, and Time.
design
First Principles: Uniforms stripped down to their essence“We use first principles to deconstruct uniforms. We remove every part that does not serve function and dignity until its soul is exposed. This is not just a garment—it is a tool honed by time, an extension of the body, a silent partner.”
Moderation as reverence“Sustainability is not a choice—it is a physical necessity for the survival of civilization. We track our carbon footprint as meticulously as data, and work to reduce it to zero. The materials we choose reflect compassion for the earth and serve as the most honest legacy we leave for the future.”
People: Invisible armor for the ‘crazy ones’“We create uniforms for the ‘crazy ones’ who move the world forward and for the unsung builders behind the scenes. Uniforms should not restrain the individual; instead, they must become human-machine interfaces that unleash potential—preserving space for solitude within unity, and granting visible dignity and strength.”
Allying with time to resist superficiality“We do not chase trends; we define the classics of the future. Time is our collaborator; it erases all superficiality, leaving only the essence—pure, honest, and gaining character with each passing year. A decade later, it should remain solid, carrying the story of your struggles.”
We believe that in order to incorporate corporate values into designs, it is essential to take the time to communicate with customers and get to know them better. By doing so, the right design will naturally emerge. This approach is our strength and supports the creation of uniforms that will be loved for a long time.
Use this space to share a brief, engaging message that highlights the focus of this slide. Let customers know what makes it special and why they should explore it.
Use this space to share a brief, engaging message that highlights the focus of this slide. Let customers know what makes it special and why they should explore it.
Use this space to share a brief, engaging message that highlights the focus of this slide. Let customers know what makes it special and why they should explore it.
